Save: commission-free vs traditional
9 min readCommission-free advice versus a traditional broker
The choice between commission-free advice and a traditional broker is not just about which option sounds cheaper. It is about costs that are visible or built into the premium, the incentive behind the advice and the service you receive when a claim happens. For damage insurance such as contents, buildings, liability, car, travel and legal expenses, you can only compare fairly when price, cover, servicing and claims handling are all side by side — not just the monthly premium.
Households that want to understand whether a commission-free model fits their Dutch damage insurance better than a classic broker. · Updated: 2026-06-13 · Verified by Pieter Smit (Certified Insurance Advisor Wft)
Why Dutch damage insurance is different from mortgages and life insurance
In 2013, the Netherlands introduced a ban on commission for complex financial products — mortgages, life insurance and income protection. That ban does not apply to damage insurance. A broker handling home contents, car or legal expenses insurance can still receive commission paid by the insurer out of the premium. That is not automatically a problem, but it means costs are not visible unless you ask.
Commission-free working for damage insurance is a deliberate choice by the firm. It means they agree a separate fee with the client and receive no commission from the insurer. That makes remuneration transparent, but says nothing on its own about advice quality or premium level.
Where the models really differ
| Part | Commission-free advice | Traditional broker |
|---|---|---|
| Remuneration | Shown separately as a fixed or hourly fee agreed directly with the client. | Paid by the insurer out of the premium — not visible on your invoice. |
| Incentive | Not linked to which insurer is chosen or how high the premium is. | May be linked to policy volume, premium level or contracts with specific insurers. |
| Cost comparison | You deliberately add the advice fee and premium together and see the full price. | You often compare only the total premium while the fee is embedded inside it. |
| Market access | May compare broadly with no financial stake in a specific insurer. | Can also compare broadly, but the incentive structure is less visibly regulated. |
| Service | Must be agreed explicitly: annual review, changes, claims support. | May be included in the commission, but ask what management and claims help actually mean in practice. |
| Pitfall | A separate fee can feel expensive if you only look at the invoice without counting the premium saving. | An embedded fee can feel free while sitting in the premium for years without active service. |
A fair comparison looks beyond the monthly premium. Include the advice or service fee, cancellation moments, quality of terms and what happens when a claim is filed.
The incentive question: why remuneration structure matters
A broker receiving ongoing commission for each active policy has a financial interest in keeping that policy running — even if switching would benefit the client. That does not mean commission-paid advisers give poor advice, but it is a reason to actively ask when your package was last reviewed critically.
With commission-free working, the firm earns regardless of which insurer is chosen or how high the premium is. The incentive shifts from keeping policies in place to quality of advice. Yet this is not black and white: a commission-paid firm with strong service practices can outperform a commission-free firm that goes quiet after the first appointment.
When commission-free often makes sense
- You have several damage policies and want to see overlap, expensive add-ons or missing cover in one review.
- You want to know what advice and management cost rather than seeing only a premium figure.
- Your situation has changed — a move, moving in together, a baby, renovation or new car — and you want a full review.
- You have doubts about your current adviser's independence and want a second opinion.
- You want a structured annual check with clearly agreed service, not an adviser who only calls when you do.
When a traditional broker can still fit
A traditional broker is not automatically wrong. If you receive active claims support, your file is updated at every change and premiums are reviewed each year, the model can work well. The real question is whether the commission built into the premium is reasonable for the service you actually receive.
- Ask whether annual review, policy changes and claims support are explicitly included.
- Ask whether the broker compares a genuinely broad market or works with a limited panel.
- Ask what happens if you cancel one policy but keep the others — does service change?
- Ask how quickly you can reach someone when a claim happens and whether the firm handles the insurer on your behalf.
- Ask when your current premiums were last compared against alternatives.
A broker who answers these questions concretely and in writing is more likely to deliver real service for the commission. If answers stay vague, that is a reason to get an independent review.
Claims handling: the difference that matters when things go wrong
The moment when the choice of adviser is most visible is not when taking out a policy but when filing a claim. A good broker — commission-free or not — acts on your behalf with the insurer, checks whether the payout is correct, flags unfair rejections and escalates if needed. A poor one gives you the insurer's claims number and tells you to call yourself.
- Ask whether the firm contacts the insurer themselves during a claim or whether you handle that.
- Ask what happens if the insurer rejects or reduces a claim.
- Ask whether claims handling is included in the fee or billed separately.
- Ask about their experience with claim types that match your risks: fire, theft, water damage, liability.
Compare in four steps
Make your total annual price visible
Add premium, advice fee, service fees and any package discount together. For a traditional route: ask for a breakdown of what is included in the premium for advice and management.
Put the terms side by side
Check deductible, exclusions, limits and claims handling per policy — not just the premium. A policy that costs 20 euros more per year can pay out thousands more at claim time.
Ask for a concrete service promise
Who helps during a claim, how fast, how often is your package reviewed, what does an address change or new car cost to update, and what is the response time for questions?
Decide on total price and risk quality
Do not choose 'commission-free' or 'traditional' as a label. Choose the route that combines the lowest total price with the best cover and the strongest claims support.
How PolisMoment fits in
PolisMoment does not provide personal advice or broker policies itself. Through the free check, your request goes to one independent, commission-free advice firm. Your details are not sold to multiple parties. If you do not want follow-up contact, it stops after the check.
Frequently asked questions
Is commission-free advice always cheaper?
No. Commission-free is more transparent: you see the fee separately. Whether it is cheaper depends on how high the fee is and how much commission would otherwise be embedded in the premium. Always compare the total annual price including all costs, and check terms and deductible — a lower premium with worse terms is rarely a benefit.
Can Dutch brokers still charge commission on damage insurance?
Yes. The 2013 commission ban covers complex financial products — mortgages, life insurance — but not damage insurance. Brokers for home contents, car, liability and other damage policies may still receive commission from the insurer. Transparency is required if you ask for it.
Which damage policies should I review together?
Start with contents, buildings, liability, car, travel and legal expenses. Together you see overlap — travel baggage covered both in the travel policy and contents policy, breakdown assistance already included in the car policy, or liability covered in multiple places. Overlap costs money; gaps cost more.
How do I find out whether my current broker receives commission?
Ask them in writing. A registered intermediary is required to disclose the form of remuneration on request. If the firm refuses to say how it is paid, that is informative in itself.
Is PolisMoment itself a broker?
No. PolisMoment does not advise or broker policies. We connect your request with one independent, commission-free advice firm.
Pieter Smit
Wft GecertificeerdPieter Smit is a certified insurance advisor (Wft non-life personal & commercial) with years of experience in the Dutch insurance market. As an independent expert, he verifies that our articles comply with current regulations and that the advisory principles are strictly commission-free and focused on the consumer's best interest.
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9 min readThis is general information about private damage insurance. PolisMoment does not provide personal advice or broker policies itself.